Vuja Dé was established in 2018 in Tokyo, Japan by designer Ken Iijima. Named after the French term “vuja dé,” the brand evokes the sensation of encountering something new yet familiar — a feeling of both nostalgia and forward-thinking innovation. Vuja Dé reveals a core aesthetic devoid of maximalist elements, where basic garments are elevated through attention to detail, high quality fabrics, and sharp tailoring.